Fundamentals of Digital Marketing

Google Skillshop's beginner digital marketing course covering strategy, customers, content, data, social media, search, websites, ecommerce, budget-aware channels, local marketing, email, video, and Google marketing tools.

Google Skillshop Creator Google Skillshop

Duration

32h

Level

Beginner-friendly

What this course helps you practice

  • Create sharper positioning and content systems
  • Understand what makes content convert and compound
  • Build repeatable workflows instead of one-off campaigns

What you should be able to do

  • Create sharper positioning and content systems
  • Understand what makes content convert and compound
  • Build repeatable workflows instead of one-off campaigns
  • Evaluate Digital Marketing tradeoffs with more confidence
  • Apply the material to real projects instead of only watching

Best fit for

  • Serious learners comparing course options
  • Practitioners who want focused depth
  • People who prefer creator-led material
Google Skillshop

Google Skillshop

Google Skillshop is Google's training platform for product, business, and digital skills, including official learning paths for digital marketing, Google marketing tools, and career readiness.

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